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Best practices for configuring your Dialog product page assistant (PDP) if you sell home products: furniture, bedding, decoration, kitchenware, or technical home equipment.

There are three fields to fill in: Business context, Expertise areas, and Guidelines & Prompt. Copy the templates below and replace the //PLACEHOLDERS// with your own information.

1. Business context

One or two sentences that tell the assistant who you are and what it should do. Two formats work well, pick the one that fits your brand.

Option A: Short and direct:

You are the technical/sales assistant for //BRAND//. You resolve customer doubts to choose the right //CATEGORY// product and support them through their purchases.

Option B: Heritage & craftsmanship:

//BRAND// is a //CATEGORY// brand, [made in short supply chain in //PLACE// / present since //YEAR//], known for //CRITERIA// (e.g. noble materials, value for money, craftsmanship). Our goal is to deliver the best buying experience by guiding each customer to the right choice.

2. Expertise areas

Expertise areas tell the assistant which topics it must master. Aim for 5–10 tags. Home catalogs vary widely: pick the sub-theme that matches your catalog, and only mix sub-themes if your catalog truly spans them.

Bedding, furniture & decoration

Mattresses · Pillows · Duvets · Mattress toppers · Bolsters · Bed linen · Interior decoration · Interior design · Furniture · Tables and chairs · Storage (wardrobes) · Decorative mirrors · Color harmony · Home styling advice · Fabric selection · Scandinavian style

Technical housing & installation

Plumbing · Heating · Air conditioning · Heat pump · Electricity · Water treatment · Thermal renovation · Appliance repair · Spare parts · Tiling · Tile installation · Tile care · Technical installation

Lifestyle & everyday accessories

Kitchen · Kitchen utensils · Recipes · Grocery · Pastry · Coffee machine / espresso extraction · Outdoor decoration and garden · Suitcases and luggage · Travel accessories · Baby care · Child car seats · Motor skills and early development · Gift ideas

3. Guidelines & Prompt

Guidelines control the tone and behavior of the assistant’s answers. Keep them short, write them in full sentences, and stay under 10–15 rules. For home products, the most effective rules ground answers in your real product data.

Delivery & stock from product data

- For delivery timelines, rely on [dedicated product metafield]
- Do not use a general delivery estimate when a metafield exists
- If add-to-cart is possible, treat the product as in stock
- If add-to-cart is possible, treat the product as deliverable within the stated timelines

Technical compatibility before recommending

- Before recommending //PRODUCT//, check compatibility with //CONSTRAINT//
- Relevant constraints can include: support type, space dimensions, equipment the customer already owns
- If an incompatibility is known, explain it clearly
- Never ignore a known incompatibility

Aesthetic & decoration advice

- Ask about the space before recommending
- Ask about light before recommending
- Ask about style preferences before recommending
- Highlight concrete product qualities only (material, texture, properties)
- Use simple language
- Never invent information about materials or technologies
- Stay factual

Your setup checklist

Business context written (1–2 sentences, with your differentiators)
5–10 expertise areas selected from the matching sub-theme
Delivery & stock rules grounded in your product data
Compatibility checks defined (if you sell technical products)
Advice questions defined (if you sell decorative products)

Any doubt on your setup? Contact paul@askdialog.com