Understanding your results

Dialog is live and talking to your customers. Here’s how to measure its impact.

1. Conversion and add-to-cart rates

You’ll see two rates side by side:

• Your rate — overall conversion and add-to-cart performance across your entire site.
• Dialog rate — conversion and add-to-cart rates specifically after a customer interacted with Dialog (within 24 hours).

Compare the two. Dialog rate higher than your baseline = Dialog is creating value for those visitors.

2. Engagement rate

How many visitors actually start a conversation with Dialog. Essentially adoption — are people using the product?

Note

These figures only include visitors who accepted cookies.

3. Conversations & trending topics

Beyond numbers, Dialog gives you qualitative insight. Check the trending topics section — it shows what customers ask about most.

That data inspires:

• New product ideas — what are customers looking for that you don’t stock?
• Product improvements — which existing products have recurring questions?
• Marketing angles — which features or benefits matter most to your audience?

Your weekly routine

Once a week, spend 10 minutes:

1. Check the engagement rate. Trending up?
2. Compare your rate vs Dialog rate. Is the gap widening?
3. Scan trending topics. One new signal? Act on it.

The point isn’t to stare at the dashboard. It’s to close the loop between what customers ask and what you ship.