Dashboard & insights

The Dialog dashboard surfaces qualitative data from real customer conversations. Unlike Google Analytics or Shopify analytics that only give you quantitative numbers, Dialog reveals what customers are actually asking about.

Access it at app.askdialog.com.

What you’ll find

• Conversation analytics — the questions customers ask most, in their own words.
• Product insights — missing info on product pages, spotted through recurring clarification requests.
• Customer needs — new product opportunities, surfaced by patterns in what people are looking for but can’t find.

How to use it

Don’t just read the dashboard, act on it:

• If customers repeatedly ask about a spec that isn’t on your product page, add it.
• If a question pattern emerges around a product you don’t sell, consider whether to add it to your catalog.
• If the assistant gives a weak answer on a recurring topic, check if a guideline or uploaded doc could fix it.

The dashboard is the feedback loop between your customers and your store. Use it weekly.